That experience reminded me of the many Google searches that I've done that didn't yield the results that I was looking for. I'm sure you've been there. You look down the Search Engine Result Page and read the text snippet underneath the link. It states quite clearly and literally, "This is what you are looking for! Click here now, or forever hold your peace." Of course, you just have to click that link. It's got neon lights on it and everything.
Well, as it turns out the page doesn't exactly have what you're looking for. After a brief moment of frustration, you click the back button. That, by definition, is a bounce. If too many visitors bounce from your site, it hurts your page rank. Lower page rank = less traffic.
I've listed 3 tips to keep your bounce rate low.
- Copy content literally from your webpages and paste it to your meta descriptions. A good rule to follow is to summarize your content in a couple sentences on your web page. Make sure the summary, or intro, has your keywords and keyword phrases in it. Then copy/paste it to your meta description. If you've already written the content, I suggest editing in a summary or intro specifically for this reason.
- Use keywords that are the most relevant to your content. It's really tempting to stuff seemingly related keywords into your content thinking this will get you tons of traffic. But, if your blog post or page isn't really about those keywords, then it's not really relevant. Stick to the script! Use the most relevant keywords and keyword phrases in your content.
- Link to related content on your website. This is called internal linking. If done properly, random visitors to your website will end up staying for a longer visit because they are finding useful information in your related links. These random visitors may end up bookmarking your website and coming back for more. That my friend is the bedrock of creating a following and keeping your bounce rate low. By the way, these related links offer you an opportunity to use more keywords that don't necessarily fit the page content. (See #2)
In summary, use these 3 tips to keep your bounce rate low. It starts with choosing good and relevant keywords and keyword phrases. If you're not sure how to edit or add a meta description to your webpage, ask your web developer for help. Since the advent of the CMSs, such as Joomla!, Wordpress, and Drupal, adding a meta description to your page is pretty easy. You should find it on the same page where you enter your content.
I hope you found this blog post helpful. If you'd like to know more on this topic or another web related topic, send me your question through the Contact Us page.