Business owners have to "bite the bullet" on SEO costs because its rewards dwarf the costs. But what if you really have no budget?
What can a small business owner do about SEO on a shoestring budget? Try these 3 tips.
- Write your own relevant content
- Use good keywords or keyword phrases
- Add meta descriptions to your pages
Write Relevant Content
Your potential customers are looking for information. If you want their business, you have to give them that information without trying to sell them something. You need to be an authority in your field of expertise. People like doing business with people who know what they're talking about. Let that person be you.
Also, make sure that your content is relevant, addressing topics that potential customers are searching for. If not, visitors will click off of your website once they get there. If you're not sure what to write about, ask your current customers what they'd like to know about. Also, surf the web and look at what your competitors are writing about. There are tons of forums out there. If you land on one concerning your industry, join that forum. Participate and help people by giving them answers.
Use good keywords
You probably know your industry's keywords better than any SEO specialist out there. Stick those keywords in your content in a way that makes sense. Use those keywords in your blog posts, page headings, subheadings, and links. You can also make the keywords bold within a paragraph. Also, link to related pages on your site using keywords, and not just "click here."
Add meta descriptions to your pages
Adding meta description are quite easy. Most CMSs have an easy to find section for meta descriptions. You can normally find it on the same page where you enter your content, probably on the side or below your editor window. Keep your descriptions short, 150 characters or less, and insert keywords if you can.
Also make sure the meta description is actually a description, or a summary, of what is on the page. Don't be generic. You could even copy a sentence or two from the page content. This is a good practice because visitors will find those exact words from the search results on your page. This is what Google calls relevance. I cannot emphasize how important this is.
Doing these few things will definitely help potential customers find your website. Just to be clear, I am not saying this is all the SEO you need to do, but this is a start. There are more technical things like Search engine friendly URLs, creating sitemaps, setting up your error pages, etc. These are all critical to raising your page rank and getting found on the web.
If nothing else, following these suggestions should at least get your SEO started and hopefully get your phone to ring a few more times this month.